Episode 266: Target Audience

[00:00:01] Yeah Rock it good

[00:00:04] Three two one you already know what is ladies and gents, huh?

[00:00:09] It is your mother's favorite

[00:00:12] Confidant Dom P's like I like that. That was nice. I was nice. I got a hoodie on buddy

[00:00:17] You know, I'm just a long side of me too. I

[00:00:20] Just gave you his handshake

[00:00:25] Yeah, hands were kind of moist I just do

[00:00:29] Listen everything about me is soft bro

[00:00:33] Shake my legs, you know, see if you let's

[00:00:37] She's like yeah, I shave everything I'm bold

[00:00:41] Bold eagle, you know

[00:00:52] See that they know side your race. I don't know

[00:00:55] Oh

[00:00:58] Nobody about

[00:01:02] For best believe lack with me

[00:01:04] So what do you cook up?

[00:01:08] So she's the dependent

[00:01:14] And it's always the one who talk shit

[00:01:18] That was so easy

[00:01:21] That was easy

[00:01:26] Bro, I can't complain whether getting nice I gotta start traveling

[00:01:30] You know, it's that time to get on the plane and for leisure. You know what's on my hit list India

[00:01:36] as low

[00:01:37] Key as that as I say some fuck-up shit. Yeah, but son

[00:01:44] I gotta get to India probably got to go through Atlanta to get to India

[00:01:49] Yeah, it was like that's a long-ass trip though. It'd be worth it. I

[00:01:55] Thank you enjoy. Yeah me too. I think I'll enjoy India as well

[00:01:59] As I just so what's up? What's going on for the summer though?

[00:02:04] Summer

[00:02:06] You know, we record heavy so we could enjoy outside, you know be with our friends

[00:02:13] Galavans I want this to be a very galavans galavans summer. It's been a while especially my last summer

[00:02:21] My last I was down. I never want to be down bad again on the summer

[00:02:26] This summer though skin skinning leg showing, you know the calf muscles is in you know, don't skip leg day

[00:02:35] Never know what type of clean tree. I gotta climb

[00:02:38] Mayhut

[00:02:43] What's going on we doing today man now coach. Oh brought us in today because uh

[00:02:49] Brought us in

[00:02:50] Coach oh coach. Oh has a conversation that I think he's gonna lose

[00:02:55] But not a battle. Oh, no it is I'm on squirrels Tommy. I'm here to crush

[00:03:04] I'm here to crush you but

[00:03:07] No coach. I had something that he wants to talk about on the pod and you know, he's here every week

[00:03:12] Yeah, hi down. How you doing? No, it's so this is a conversation

[00:03:16] I'm sure we've had it in passing and we've talked about it amongst each other all the time

[00:03:21] But it's just about you know

[00:03:23] The term your friends are not your target audience

[00:03:26] They are not I know I know it's something that everybody can relate to and it's not something that I always

[00:03:32] Agree with that your friends are not your target audience and I just there's a bunch of reasons why I believe

[00:03:39] That it's not as plain as oh

[00:03:41] This group of this group the room that we're in right now me you la

[00:03:46] Skrill's and quantity, right? Mm-hmm

[00:03:49] We may not be your what's a good guys target audience, but we're here daily

[00:03:55] Putting in our work time effort into it to make sure that this podcast and show is as best as it can be

[00:04:03] Correct. So I think and that that's what I want to more dive into is just the details of that statement and how this not as

[00:04:10] It's not as plain as people think and I think the

[00:04:13] The thought that thought

[00:04:15] Hinders creators from it succeeding sometimes, you know, you know was crazy. I took that two different ways first way

[00:04:21] I took that on that statement is

[00:04:24] Your friends are not your target audience means

[00:04:27] If your friends are your target audience is gonna stay within your friends

[00:04:29] That's not gonna broaden this horizon right now gonna get bigger than what it is right and then another way is of

[00:04:35] Your friends might just not sound this style

[00:04:38] That's it as well as

[00:04:40] To so I agree with both so kind of how I want to start it is yes

[00:04:45] I don't think your friends need to be your target audience at all

[00:04:48] Well, but they need to be your friends sport, but they need to be your friends

[00:04:51] Friendship if that we're using the word friend and we need to talk about just friendship

[00:04:55] But what does friendship so include friendship? There's many different types of friendships

[00:05:00] It's high mean is friendship. There's low mean is friendship. You got to know your friends, right?

[00:05:03] However, I think most people who have friends

[00:05:08] Understand that support and friendship are

[00:05:12] Non-negotiable right you wouldn't be fast. You wouldn't be friends with somebody who does not support you as an individual

[00:05:19] So, okay, so what does what does support look like though?

[00:05:23] That's not we got against a deeper good. So I think support support looks like what it works

[00:05:27] What works for the individuals involved? I mean like

[00:05:31] Let's for me personally right? I'm a multi-faced

[00:05:35] Creative that you can support me in many different ways

[00:05:37] I give people chances and opportunities to do whatever they need to support me

[00:05:41] And I know that so I can I can say okay

[00:05:45] Well, maybe you guys don't you know, maybe you guys don't party party

[00:05:50] But if I post any of my artwork you guys are the first ones to you know be there and support it

[00:05:56] Or you guys are giving me opportunities to make money through my other talents

[00:05:59] That's completely fine and support and I might not be a target audience at all, but you guys know what I

[00:06:06] Need to succeed and that's what friendship is. So that's the level of support

[00:06:10] So so boom, let me I'm a crush not crush not yet

[00:06:17] I'm gonna paint this as simple as it could be

[00:06:22] When this podcast came out on this original date, did you know me and on?

[00:06:29] No, okay. Hold on. Let me walk. No, I said no. No

[00:06:35] This is a slow walk when when did you get introduced to this podcast?

[00:06:41] Do you remember how you found the pod through?

[00:06:45] well and

[00:06:47] Cool, yeah, we were recording in the same hours podcasting at the same time and we were recording in the same studio

[00:06:56] But um, but uh so cool, but when did you start listening for your own consumption?

[00:07:03] My my own consumption

[00:07:05] I think as our as our friendship out as we as I felt us developing or yeah, that I felt us developing a

[00:07:13] Closer friendship

[00:07:16] I know when we first met each other we weren't as tight as we are now

[00:07:18] But I think out of respect for what you guys were doing and just me personally

[00:07:24] Rocking with y'all as individual

[00:07:26] I tapped in a little bit more than I had been doing prior previously even though knowing that you guys were potted

[00:07:32] So you so you really felt obligated I

[00:07:34] felt obligated as I

[00:07:37] Felt obligated as somebody who I knew I knew that something was developing with you guys that out of respect for

[00:07:44] What we may be building I should tap in and know what's going on with y'all

[00:07:49] Outside endeavors, so that wasn't a part of the friendship. You didn't need to not in need to you know

[00:07:53] So I didn't need to I wasn't I didn't feel obligated to give you an example

[00:07:58] So that would mean technically I have to go to every after the load of every squirrels party

[00:08:03] Squirrels parties every week don't have to know you don't have to so what you so what's the point?

[00:08:08] That's that support though. You said it's support, but I'm sure

[00:08:12] Skrill's understands that if you don't do it one week two weeks a month

[00:08:16] It does not mean that you don't support it a month

[00:08:21] At least one time out the

[00:08:23] But if you go four weeks without promoting

[00:08:25] I know he's not looking at this like Dan don't support me no more especially

[00:08:28] But what if I'm a person who don't party I'm not squirrels target audience

[00:08:32] You're not so so Skrill shouldn't look to you for promotion of his party. No or anything like no

[00:08:38] Ellen has fellow seat at my party

[00:08:40] But as I'm saying but I like if you ask LA to come out for whatever

[00:08:45] No, he would

[00:08:48] You give him a nice little the paradise is how he's there

[00:08:51] Couple options, but like if he asked me

[00:08:54] I need you to be at this party. I'm going to be there

[00:08:58] But I know when Skrill's is thinking of promoting a party

[00:09:02] LaShawn is not the characteristic

[00:09:04] Right of a guess he wants there and I don't think Skrill's puts out his promotion and thinks Dan

[00:09:11] This will really this will really help if LaShawn

[00:09:14] Keeps me a retweet right, you know

[00:09:17] He actually does

[00:09:19] He literally said he's like brangles Friday at least I promote

[00:09:32] Do you do you do you get yourself into the mindset of thinking like damn

[00:09:35] I should actually to help me out a little bit. No, you don't and

[00:09:40] Because you know, he's not your target. No, it's not that bro. I don't rely on my friends at all

[00:09:45] Like to promote like for me is like it's my job. So like sometimes I might need like a little help, but like

[00:09:54] I just I was just sort of the broding myself and I'm doing this for almost 10 years

[00:09:58] So I did a day like I don't expect my friends to come out at all

[00:10:01] I'm actually excited when I see my friends there like you know when Don show up

[00:10:04] Like I mean in the corner in the club to be bored as shit in the dog

[00:10:08] And then I got all the bottles and shit like that

[00:10:11] Then I'll be having fun. I ain't gonna lie. Yes, I mean the club see your friends at party with people at your

[00:10:16] actually, I

[00:10:18] Don't know that nigga DM does about a podcast episode while he was in college and he didn't know y'all

[00:10:24] And now quantity is one of my closest friends

[00:10:27] Fuck you do that

[00:10:29] It was

[00:10:31] I think quantity was a sophomore in college

[00:10:36] He said go check my plan check my palm pile is crazy

[00:10:42] Yeah, I found out about you guys off that it was an episode. Yeah, I did with another podcast and

[00:10:47] Yeah, I was just both talking about it was a relationship some amount about like friendships and stuff

[00:10:51] And then I was always talking about things that related to me

[00:10:54] So I DMed him one time and then we started talking through then I don't really know how we met after that

[00:10:58] But yeah me neither and now look probably David now. No, no all original. Yeah

[00:11:04] That's what I'm saying like he started getting mixed. He doesn't target audience

[00:11:08] For whatever you're doing creatively is not your friends you may gain friends

[00:11:15] but I don't think

[00:11:18] Cuz the conversations I have on the pod I don't have in the

[00:11:22] On the low though group chat

[00:11:25] We don't we talk about everything we talk about

[00:11:28] You know, that's our group chat. Okay, right? Uh-huh

[00:11:31] But my friendship my friendships for over 15 years

[00:11:35] We don't talk about none of the stuff that you've ever heard on the pond

[00:11:38] Yeah, I get that okay, I get that so don't win when when I think of episodes that I

[00:11:44] Want to speak about or try to reach a new target audience like I knew this time around

[00:11:50] When we came back what I said we need more female listeners. I'm tired of niggas listening to us

[00:11:59] Like it's a it's a plan like yo, but niggas keep listening please

[00:12:03] But it's like yo you kind of what you don't want a bunch of niggas in your club

[00:12:08] Where's the women?

[00:12:18] Bring the Puma's it

[00:12:20] It's good that you bring up women because I think most people across all platforms of anything that anything

[00:12:26] Women and I kind of will push it the needle. They're the cure makers of all of this except it works, right?

[00:12:32] Okay, so when you bring women. Yeah, but I want to bring up

[00:12:36] Let's say we're talking about a musician right artist, okay? Yes. Yes

[00:12:40] Let's say your friends your

[00:12:43] This artist's friends is not this artist's target audience

[00:12:46] Yeah, but this artist does become successful. Okay. Well these said friends not be able to reap the benefits of

[00:12:53] This artist success that they didn't support because they're not his target

[00:12:57] It's up to the artist though, but let me tell you why yes, so cool. So cool

[00:13:01] Let's keep it artists wise but squirrels the artist

[00:13:05] Party promote I mean I don't go to parties

[00:13:08] But squirrels is the biggest party promoter in the world and it's

[00:13:12] Nowhere that we can't go squirrels walking carbon. They say screw it on

[00:13:17] We haven't seen girls don't walk this new kitchen

[00:13:20] Yes

[00:13:22] Of kitchens that I've never seen on some Italian mobster shit. I yes, I've seen this right I

[00:13:29] Don't go to parties though, right? But the way I pour into squirrels is outside of

[00:13:36] Squirrels the person the at name. I know his first and last name. I treat we have real-life friend conversations

[00:13:44] We we pour it to each other when we're down emotionally financially and we support each other outside of the entrepreneurial role

[00:13:51] So do I think I would reap the benefits of squirrels success?

[00:13:56] I've already had without going to his parties. You know, I'm saying there's not a Tatiana reservation. I can't get

[00:14:05] So yes, so if we want to use another example

[00:14:09] Let's use rain because everybody knows rain here rains become the biggest artist

[00:14:13] Let's say I hate rap music. Let's say I just hate rap music. I'm

[00:14:20] Only enjoy R&B music

[00:14:22] Mm-hmm, but I feel like we've been there for rain for things outside of rap that we cannot discuss on this podcast

[00:14:28] Now if rain becomes a celebrity and forgets all the things that we've done for him outside of his

[00:14:34] Shooting in the gym

[00:14:40] Or there was a part of time where

[00:14:42] Full transparency we don't feel like okay, you wasn't even motivated, but this is something you really want to do

[00:14:47] I will push you. You know I'm saying so cool

[00:14:51] Yes, I still think because there's more to a friendship than yet

[00:14:54] I you know how he was talking about

[00:14:57] Previously car permit analyzing everything I can separate the two I can help

[00:15:02] Davon the person because that would then help rain, right?

[00:15:06] So if I don't think we do that so cool if I let's say I don't like a particular song

[00:15:11] There was a video. Yeah, I did I was in the fan of

[00:15:17] That wasn't my target video

[00:15:20] But it was one of y'all most successful. Yeah, I didn't need my like or participation

[00:15:23] I was not y'all. Yeah, I'm no I'm saying for that particular song. I didn't like it

[00:15:27] No, the song I like the video. I did it right so yeah, I didn't like it

[00:15:30] I didn't repost it. I didn't share it because I didn't like I didn't like it that was true

[00:15:34] The spirit you further fucking true exactly and I said that's why I hate flame emoji

[00:15:39] You just want to be clear about I just think you got to be able to beat you a true friend

[00:15:45] Was it also being able to say yo, that's not for me

[00:15:49] Why do you put out a collection every year? I don't buy every piece

[00:15:54] For the sake of saying that I support my man's if quantity put out a jacket like four jackets

[00:16:01] I'm a bottle when I want a bottle one. I want I'm not gonna say I'm buying all four jackets just because

[00:16:06] But just to bring that up, right?

[00:16:09] We're his target audience

[00:16:10] But if I wasn't if I did if Sondair wasn't my steed and I'd rather wear something else

[00:16:14] Hmm, I'm still going to be I'm still gonna be that person and that friend took money to make sure that when

[00:16:20] The new collection drops the people who might rock with Sondair

[00:16:25] See it because let's just say on a personal level. I have more of a reach than him

[00:16:30] And he's really just grinding and trying to get but that you helping that is they call that is not you helping Sondair

[00:16:39] Me helping they corn helps Sondair, but that's you being a friend to him. Yes, you're still not his target audience

[00:16:45] Yeah, I'm dead. I told quantity all you giving women all the fire shit. We're no longer

[00:16:51] He wants more pooms in the Sondair collection. Is that effect them?

[00:16:56] It's not a fact I think it's just because I think his recency bias

[00:17:01] I think because women women women where are getting a lot of things now

[00:17:04] I think the menswear is kind of just like also you're slacking on the men's episode

[00:17:13] But nah, that's what I'm saying though like you don't you know me being a friend to you

[00:17:18] I'm a friend to Don's real name. I don't know if he wants me saying okay

[00:17:23] I'm a friend to Don first all his endeavors that come after that

[00:17:33] All of his entrepreneurship thanks that follow-alongs, you know

[00:17:40] Okay, so I I think we all know like if you say right now

[00:17:45] I'm done with all

[00:17:47] All

[00:17:49] Entrepreneur things I'm getting a nine to five. I'm sticking to drive the bus. I'm going to drive

[00:17:56] I will I haven't taken the MTA in almost eight years, but I check on you

[00:18:03] You

[00:18:05] Going oh you want to grab some lunch

[00:18:08] That I could say yo I may not be a target audience or put a pose on this and get a job, bro

[00:18:13] You've heard me saying I've seen you so it took you to I told somebody so nice you to see the yeah, yes

[00:18:19] And in so many words, but yes, right? Yes, bro. Yes

[00:18:23] I'm not gonna blindly support you because you want to do this bro your windows close it. Yeah

[00:18:29] Not and not even nothing

[00:18:32] Granted I'm not saying that like I don't know what I can't bless you and turn this around

[00:18:36] But if we keep on this track and nothing is changing and we're not putting up high numbers

[00:18:41] We just doing this to do it. Yo, bro. We 36

[00:18:47] 36 bro you how much of your prom is you got

[00:18:56] Crazy first of all you can still have a CDL and be a dreamer those two no

[00:19:00] I'm not but you got you have to you need you gotta be a realist you gotta be a realist

[00:19:03] That's what I'm saying

[00:19:04] I'm a friend of the human being first then the entrepreneur

[00:19:09] Cuz your entrepreneurial things may not be a target audience, you know I'm saying like

[00:19:15] We got a couple friends that kind of do things that that ain't for me like oh boom say we got a man's that opened up a smoke shop

[00:19:21] I've never even smoked anything

[00:19:23] What you gonna be mad at me cuz I don't promote your smoke shop. I don't smoke

[00:19:26] You're gonna cop just to cop

[00:19:39] Yeah

[00:19:41] Yo, I'm not your target audience game

[00:19:43] Okay, it's like yo, so how do you support somebody like that though?

[00:19:47] It's just being truthful. My true friend is not here to hurt you

[00:19:50] It's just being truthful like this not for me, but fuck it you you for me

[00:19:54] But what you do is not for me. Okay, so

[00:19:58] So I want you know how like we see success all the time from different people and different avenues different lanes, right and

[00:20:05] I think what I've noticed in most successful situations and most successful individuals a

[00:20:12] Lot of that doesn't always

[00:20:14] Depend on the skill that they have some people are successful without being super skilled for super talented

[00:20:19] It's just like sometimes it's usually is about the community that they have around them that is pushing them to the forefront and making their visibility

[00:20:27] to where yeah, they are finding their target audience because

[00:20:32] They're being seen by people that they wouldn't regularly be seen if though if they weren't being pushed up by their community or those different avenues

[00:20:39] So I always think about it like we might be super talented at what we do

[00:20:42] But we're never going to be visible to the people that we need to

[00:20:47] You know be seen by who are our target audience because our community

[00:20:50] You don't even want to bring us out of this first step, right?

[00:20:53] I think a lot of people who have made it far still need to be pushed out of that initial give me an example

[00:21:00] Any any successful rapper that you may know or not know is supported by I think

[00:21:08] More times than not their neighborhood and when people feel that that but that's a target audience

[00:21:14] Don't know no, so it's a little sad. So let's say that a possible

[00:21:18] Perfect example is pop smoke right his community made to be fair drill music and all of that was fairly new

[00:21:25] It might not have been the thing that everybody was

[00:21:28] You know, you know tapping into it. It was still listening to different forms of hip-hop

[00:21:32] But they said oh no this kid is a star we need to wrap our hands around this and

[00:21:37] Push him to the forefront and I think that was a beginning that began the rollout for

[00:21:43] Possum to become the star that he was okay

[00:21:45] He joined a social group called the Crips

[00:21:50] And then he made he made music for set social group

[00:21:58] If you align with say like say

[00:22:08] But not every member of that social group and those social groups is successful. Yeah, because some people don't have talent

[00:22:14] And some people don't have drive or consistency. Yeah

[00:22:20] All on the community it will have to be

[00:22:24] You gotta take some accountability at some point for your lack of success

[00:22:27] But we have watched a lot of people who are not talented

[00:22:30] Haven't put in that work haven't put in that drive. We'll just kind of have a gimmick. That's hate

[00:22:38] They get a lucky break but then maintaining it is the real question if they maintain it

[00:22:44] Did they belong there if they can't maintain it then so be it they fall off and how big is this target audience?

[00:22:51] What are you aiming for?

[00:22:56] In the generalized conversation so for example, right this podcast right our target audience is don't go there like all right

[00:23:03] I want it to be

[00:23:05] If we envision eyes

[00:23:07] I don't want to do this for only four people in the room. You want to do this for the O2 arena, right?

[00:23:12] Yeah, it's for the masses. You want to sell out broccoli center, right cool

[00:23:17] I don't know enough people in my lifetime right now to fill up the seats there

[00:23:22] Okay, so my brush has to be why how we getting there. How are we getting that's on us to figure out?

[00:23:28] I'm not doing that on my friends you define your target audience and you look up what appeals to them

[00:23:34] So for me, I know my target demographic

[00:23:37] African-Americans between 25 to 36 women

[00:23:41] Woman and men preferably woman all right because once you get around 25

[00:23:45] You start making an actual income where you can spend money on these activities

[00:23:49] You know me but before you get like when you start getting the early 30s you start developing a family life

[00:23:54] So you get a little bit more frugal. So I want you right at that niche

[00:23:57] Right around there where you're still a little bit of reckless with your cast

[00:24:00] You got some money to spend and you're not you got something to lose to

[00:24:05] No, that's that's how I know my target demographic

[00:24:08] That's how I make my money

[00:24:09] So it's like sometimes you got to look at your niches and say yo if I want to make money

[00:24:14] Who do I appeal to?

[00:24:15] You know you look at your you look at your Instagram right now, right?

[00:24:18] You can tell who where the people that follow you from you can tell their ages. You say, all right cool

[00:24:23] I got people that live in Brooklyn from 25 to 32 that follow me

[00:24:28] What are they listening to right now? What are they like?

[00:24:30] You start doing market research and say I these are topics

[00:24:33] I could expand on and I can reach them with this and that's why you don't need

[00:24:38] Friends because friends are not gonna do that for you

[00:24:41] Unless you have people like squirrels that's gonna teach you marketing stuff. I think that's a good point

[00:24:44] I think that's a good point. I think screw me. We got a we got a running joke

[00:24:49] That what's a good guy need a white man

[00:24:52] That's not a joke when I said it the first time I meant it every time

[00:24:56] The the support every time that that reason why I said it pops up LA texts me and he's like

[00:25:03] Because who the hell with that way maybe are we gonna clear it up?

[00:25:06] Every successful every successful business and endeavor has a has a white man behind

[00:25:11] Not every not every but a little white front man

[00:25:15] If we think of some of the lanes that we trying to succeed in I see the successful people there's somebody

[00:25:22] Of Caucasian this like he's just there. He or she is there

[00:25:26] Whether it's financial or whether it's just a face or whatever it's it's happened. It's weird

[00:25:32] White man is a white man and a woman

[00:25:35] That was one of the definitely not our target audience. That's the two things I said when we decided to come back

[00:25:41] We but they could be a good guy

[00:25:49] I'm saying get you get so that I talk in the audience for us

[00:25:54] Thank you

[00:26:01] We just I don't know. I don't put I don't put too much of my friend

[00:26:05] I don't even know if my boys like for real for that I grew up with listen to this shit

[00:26:09] I want to bring out so you you remember that that Bryson Tiller video that was that went viral or not

[00:26:14] Yeah, viral a couple weeks ago or like a month or two the freestyle thing with the honorator

[00:26:17] I'm talking about that conversation

[00:26:19] He was having on complex when he was talking about he reiterated that story about when he first put out

[00:26:23] Don't yeah, and you know he kind of was hesitant about the song in general

[00:26:28] Put it out didn't feel the support from his friends initially

[00:26:33] pulled it from the site and

[00:26:35] Had to be reminded from his friend like yo, I was listening to that on the low yeah playing it for x yz x yz

[00:26:41] It's working. Yeah him to then put it back on the internet, right? Yeah, I think that was

[00:26:47] That was telling to me because I'm over there sitting like yo

[00:26:51] He almost let the big the moment that changed his life go away because he didn't feel support from his and that's why you

[00:26:59] Don't need your friend's target audience at the time was his friends, but they weren't letting it be known

[00:27:06] That's what almost stopped him from becoming a R&B stop

[00:27:10] So that's where I'm like that's where it's dangerous

[00:27:13] Right, you can't you cannot support your friends in the shadows either if you support them

[00:27:17] You support them and you had to let it be known in whatever way works for you because you can't also

[00:27:21] Compromise your morals and stuff like that if it doesn't line

[00:27:23] But I'm saying if you over here listening to my music on a low playing it for people and making sure that it's heard and seen

[00:27:29] Or all over these places. Mm-hmm. How you not gonna tell me and let me know how do you feel about blonde support them?

[00:27:35] How do I feel about like somebody if I can feel it?

[00:27:39] Say if I can feel it, I'm okay with it say somebody niggas are listening

[00:27:44] That shit trash

[00:27:49] Listen pal, I didn't do I've been doing this for a minute. I'm just

[00:27:52] Niggas reposted oh niggas don't really kid niggas only

[00:27:55] Personal friends if I if I ever post if I ever give y'all something that's trash or

[00:28:00] I promote probably some nice trash, please tell me

[00:28:04] You know what's funny because I looked at the message you had laid had about the what's a good guy shit

[00:28:09] Which one?

[00:28:09] I think was the one that the new one

[00:28:12] I guess you said he was like I thought you just told me I'm trash

[00:28:16] Yeah, but yeah, but that's another

[00:28:20] Somebody something is trash truth

[00:28:22] Sometimes it doesn't really appeal like what you made doesn't really appeal to the audience

[00:28:26] So you're not the audience anymore. Like I was um, I was watching on the radar, right?

[00:28:31] And I and I was like I I'm watching them do like a segment

[00:28:35] And it was like a it was like a DJ segment. I was like I hit up Gabe's games on man's look the fuck is this?

[00:28:40] He's like, yo bro

[00:28:43] It's gonna hit

[00:28:47] So like I waited a little bit, you know, so he was my dog

[00:28:50] I looked at that look at the social metrics of it. I was like this shit fucking hit

[00:28:55] I just wasn't target audience. I know

[00:28:58] Trash but I'm like it's not trash

[00:29:01] It's just not for me for you and I'm like I'm not opening up my mind to

[00:29:05] What this content really is and what it's for where it's gonna bring you?

[00:29:09] You know I mean like so what if your man start doing some shit that you've never seen him do before

[00:29:14] Like it's like it's like you in high school. You see a nigga start skateboarding

[00:29:17] You're like, fuck you doing they use skateboarding around and now he Tony Hawk

[00:29:21] Turn Tony Hawk, but yeah, you think it is corny but whole time

[00:29:24] This nigga got a plan. Yo, there was something used to come to all the parties bro on a BMX

[00:29:29] BMX bikes

[00:29:32] Okay, whatever this nigga can't afford to come to parties over this page recently has like over a hundred two hundred thousand followers

[00:29:37] He's far below the BMX stars. I'm like, oh shit

[00:29:41] I'm over here down playing him

[00:29:43] But he's really you know, he's somebody in his niche market. I just wasn't okay

[00:29:47] So I want to add something to this. I love I'm loving this combo

[00:29:50] What about your friends who support other people in your lane that do the same shit

[00:29:56] But don't listen to us you cannot say they are not your target audience

[00:30:02] Same same conversation same everything down to a T and let's say

[00:30:09] You don't even got to be podcasting on this is for all creative it could be fashion. It could be music. It could be

[00:30:13] graphic art

[00:30:16] L a guy

[00:30:18] Oh

[00:30:24] Listen to Joe every week

[00:30:27] Joe we come out on Mondays Joe and the time Joe will come out on Wednesdays. This is before he started doubling up

[00:30:34] Kadeem would not listen to us till Thursday because he needs to get Joe. He's a sick fuck

[00:30:40] How you felt about that?

[00:30:42] That's like I love Kadeem, but that's not that okay, so that's not what I'm kind of saying. I'm saying what about they don't listen at all

[00:30:49] but

[00:30:52] Say they're your target audience. Let's be real say

[00:30:56] They don't listen to us back in the day. They don't listen to us, but they listen to bonds and do rex

[00:31:00] I

[00:31:15] Spanish no

[00:31:23] We have a friend who listens to podcast and it's to instead of Don and la is

[00:31:30] Joe and Kwani same conversations

[00:31:33] They don't know Joe or Kwani, right? But they listen to them faithfully, but don't listen to us

[00:31:39] We not compelling enough. We don't entertain though. He's looking inward. He's looking inward before he's you know

[00:31:47] Saying the right things what if we what if they think we we uh

[00:31:51] We pandering to women and dare more

[00:31:56] Straight up

[00:31:58] Yeah

[00:32:00] Respect Don is that your perspective dog cuz I don't know y'all

[00:32:11] I mean before I mean it would take me a little a little while to get to that that mindset

[00:32:18] It's like what was going on here but after while you when you start thinking about it's like

[00:32:22] There's too many fillings

[00:32:25] La we take

[00:32:28] Baby, but we take we take fills out of a used logic is a totally different conversation

[00:32:31] You're still allowed that space of emotion. Yeah, you are that's what I said after a while then you we start thinking about it

[00:32:36] It's like oh maybe billions of people in this fucking earth. Yeah, if my one friend don't listen

[00:32:42] Fuck you money

[00:32:44] I'm saying sometimes you can't get to the billions of people if the one two three four small group of friends

[00:32:50] That you have aren't pushing you to that next

[00:32:54] Reach is reach reach reach when you buy ad space girls. Let me explain when you when you're counting

[00:32:59] No, you go you go when you when you count enough analytics on the internet if you ever check your analytics on internet

[00:33:04] When you see the high analytics is because it's being pushed to different people and sometimes it can't get past that

[00:33:12] First tier if it's not being pushed by the people in in that first year. Mmm. It's just that's just how shit works. So

[00:33:19] do you

[00:33:21] Ask for the support. Do you say hey LaShawnd? I need you to support me in this way

[00:33:29] I think that well communication is always like, you know, I mean I think that works yet

[00:33:33] Yeah, because you can be direct as hell like yo, this is what I need from you

[00:33:36] If it's not too much of a and what would if they say no then you know where the line is drawn

[00:33:41] That's crazy. What if they don't want to post it on their socials?

[00:33:44] You don't social media is not the only avenue of support

[00:33:47] They don't want to freaking go door to door and say yo, this is my man's podcast right here

[00:33:50] You find what works. I think if you find what works for you

[00:33:54] What if they just nod into it bro? Like what do you do that's still your man?

[00:33:56] You don't have a friend that's just cojo's friend. Yeah, that has nothing to do with any of your entrepreneurship

[00:34:03] She I actually don't think that's actual because I do so many different things

[00:34:07] I think some I think people have been able to utilize me in

[00:34:10] No, I'm talking about like a friend like a childhood friend that just grew up with you

[00:34:13] He's on the block. We used to bang together all this shit that you don't do now

[00:34:16] I don't give a fuck about none of that. You my man. I remember you when we used to play fucking

[00:34:21] Running around flatbush going crazy if I'm thinking just flatly no right even my friends who are

[00:34:28] The homies I grew up with

[00:34:29] Even in the avenues out there and now they still lean on me because of where I've grown to

[00:34:33] And they still pick my brain on things and ask me questions and they utilize they utilize my tool

[00:34:38] I'm gonna be I'm beyond

[00:34:41] I'm not gonna lie. I would I would still want like somebody like that, bro

[00:34:45] Like we don't you don't know you don't know

[00:34:48] We don't have no conversation about our endeavors or nothing. No, actually not that's kind of press

[00:34:53] But it's like we don't we don't get into shit like that, bro

[00:34:55] We actually what do you get into can you give me like a what is so what does that look like life bro?

[00:35:00] Like what's been going on? It can't be both. That's a different type of that's a different type of support though, bro

[00:35:04] All right, cool. Okay. Let's say let's say let's say

[00:35:07] I

[00:35:09] Don't care about none of this stuff, right? I don't care about the graphic designer you are the music

[00:35:15] And none of that right, but we're both dads

[00:35:18] Can't wait and we both kicking about parachute

[00:35:22] Don't tell me you drinking a beer nigga. Let's go. I'm gonna fuck up. You did nicky madan's graphic nigga. I changed my first diaper

[00:35:28] Okay, but look okay. How about that fair? I also coach basketball, right? I coach basketball, right?

[00:35:32] You got a son and you know

[00:35:34] Oh, you want to put your son in the basketball your funds in the basketball

[00:35:37] Am I not going to be the friend that you lean on to say yo can I utilize some of your resources as far as the coaching

[00:35:42] You having a history? So you want to be used? No, I feel like your friends have the

[00:35:47] The the space to use because most people will look at I don't want my friend to think I'm using them for this

[00:35:54] You know, I'm saying like you don't really fuck with your friends

[00:35:56] We use each other because we love each other and we care about each other like we literally use each other all the time

[00:36:02] All the time, bro

[00:36:04] So all the time you want somebody to take advantage of you taking advantage and being used. Well, I'm think I'm using the wrong words

[00:36:10] Yeah, no, but

[00:36:12] I don't want to be taken advantage by any of my friends. I don't think any of y'all take utilize is the word you

[00:36:17] That's the word. I would I rather you don't had don literally hit me yesterday for utilization

[00:36:22] He knows that I can help him

[00:36:23] I'm he asked first he asked me about my bandwidth and if I had the space

[00:36:27] I said yes, and then I've been utilized

[00:36:34] No, I was talking money out the gas. I said, you know, it don't matter what I gotta do. I figure it out

[00:36:37] So, you know, he that's the only way you and quality got time for me

[00:36:44] Don knows I'll do anything I don't I don't need a dollar amount from my friends to be utilized

[00:36:49] But I don't want to be taken advantage of

[00:36:51] Hell no never that

[00:36:54] I don't know. I just I don't want to put that pressure on my on my friends, bro

[00:36:58] If you fuck with it you fuck with it and if you push it like it's yours

[00:37:03] You know, I'm like like one person I never I didn't expect that always like to promote the pod

[00:37:06] Like do all that shit because I didn't really expect that that shit from his mills

[00:37:10] Yeah, you're like you don't think he proud in his brother though. You know what I'm saying?

[00:37:13] I don't know. I don't fucking ask him

[00:37:14] I don't ask him shit like that, but just be like I don't like bro. I bro you my brother

[00:37:18] I don't I don't I don't need none of that from you bro. Like I just want you to be my brother in my nigga

[00:37:22] Like now, what if mills go to work every day and this his co-workers are podcast fans

[00:37:27] You think you think it would be a good service of mills to be like, yo my little bro got a pod

[00:37:32] It's pretty good. That'll be cool. But it's not necessary. It's not necessary

[00:37:36] But I'm saying that but that's something that I think a brother or sister

[00:37:39] cousin a family member friend

[00:37:41] That's how you support without ever really caring you he might have never listened to an episode

[00:37:46] But shit, you know somebody else do

[00:37:48] But do you feel like niggas gotta do that though? They need to do that to fully support you. I'm like

[00:37:55] Contrary to me bringing this conversation up. I'm like 65 35 on that

[00:37:59] And what's I think 65 I think

[00:38:03] You should be doing that

[00:38:05] But 35 I get it and I'm saying I'm a realist. I understand that but I'm just I look around

[00:38:09] I see I see the way things move around be thinking like yo

[00:38:12] I hate you. I hate you. I hate you because when niggas would be like, yo, I need to grab your design

[00:38:16] I'll send it to you. I need some clothes even my man's in Atlanta. I need some clothes

[00:38:19] I'll send me Kwani niggas pull up here niggas like yo, I need to go to a party. I said this

[00:38:23] So I hate you but it's not gonna happen all the time

[00:38:27] It's not gonna happen. Oh, I'm not gonna

[00:38:28] I'm sometimes my I draw a blank when I can't think at the time

[00:38:31] It's like I think my main thing with this was to kind of hold or make creatives hold their communities more accountable

[00:38:38] In their day to day experiences

[00:38:40] Just because you're around me in my party or community

[00:38:43] Are you acting that like direct? Yeah. Yes

[00:38:46] You are my brother

[00:38:48] Now I want I just want I just want to say this before anything else

[00:38:53] I understand you want people to support you but just make sure you support yourself first. That's it for sure

[00:38:56] That's what I should say absolutely. That's literally absolutely. Absolutely. Yeah, because absolutely

[00:39:01] I agree because niggas there's times when somebody will say something. I don't want to say too much

[00:39:05] This you do

[00:39:06] but it's like

[00:39:09] Yo, you putting a lot of pressure on us and you ain't even pulling your way in this

[00:39:14] No

[00:39:16] That's when you said examples. I feel like as a member in that community if i'm part of the community

[00:39:20] No, niggas you pull your way. It has to be said though because I ain't going a lot, bro

[00:39:24] Yeah, give me something

[00:39:25] Think of that shit out yourself

[00:39:26] And then let people naturally come and support you, bro. You know, I you can't be just sitting here like

[00:39:30] I want support

[00:39:31] How can I support you if you don't know what you're doing?

[00:39:33] You gotta be putting out consistent work

[00:39:36] And like you gotta just really be putting out the best you can put out and be open to criticism being better, bro and building

[00:39:42] Yeah, because what if I look right? What if I look at the uh

[00:39:46] At the people who listen to the pod or the subscribers and I don't see not one of my friends on that subscription list

[00:39:53] Do I just then say fuck it? I don't want to do this no more

[00:39:56] My my my niggas don't fuck with I wouldn't say the thing about is the la you had a as we grow

[00:40:01] You had a different outlook on it when we first started

[00:40:04] Hell no, no, I didn't you didn't feel like you needed the community support

[00:40:09] Bro, we had that bro

[00:40:10] At first if I could look if I could look at that's a lot of episodes to go through as before we even did visuals, bro

[00:40:14] Yeah, I'm sure I'm sure and I said if my niggas don't support

[00:40:17] No, I'm not exactly right. I think you gotta support us. Yeah

[00:40:20] But that's just that's that's that's a regular mindset to have at the creative like damn

[00:40:25] I can't get that reach yet

[00:40:26] Who should I go to the niggas that I could reach I could touch myself

[00:40:29] Niggas that niggas that I know personally but it's a thought of that. But after a while, it's like yo, bro

[00:40:35] I don't care if that niggas don't listen. I want the people that you know to listen brother people

[00:40:40] Around you to know. I mean so what one way to uh

[00:40:43] I guess what they said the best way to build a brand is word-to-mouth

[00:40:47] Like they said first one. Yeah. Yeah, so it's kind of like okay cool word-to-mouth

[00:40:52] Cool, but then after that then what you start being strategic. Yeah

[00:40:56] You start you start but no in that time too. You should be developing strategy throughout that whole process

[00:41:01] Yeah, but it's just like like the friends support don't last long like when I first started going to

[00:41:05] Then they're not your friends. No, no, no that should support. It could be a lifetime of support, bro

[00:41:09] All right, yo Don I met Don maybe like

[00:41:13] 78 no like maybe eight nine years ago. That was all parties at trats

[00:41:17] That was nine years ago

[00:41:18] That was like that was like 2015. I'm bro. No, it wasn't as before that bro

[00:41:22] I'm actually the back out party probably bro because me and LA not probably was around that time. It was down. Yeah

[00:41:28] Yeah

[00:41:29] Those people that'll come to the party like Don became my friend

[00:41:32] Don was only coming to bring the speakers in to get it for free at first

[00:41:38] I didn't expect him to come out every single week and do that or be a friend every single week

[00:41:42] To support me or post a fly bro. Sometimes

[00:41:45] Just life happens, bro. I don't I don't suspect I do weekly parties, bro

[00:41:49] I do sometimes I do two or three parties a week

[00:41:51] Yeah, I don't expect everybody to be at every single thing if I did it'll be packed this shit

[00:41:56] Like it'll be crazy. I don't see you. I don't see you one of my parties forever my nigga

[00:42:02] But i'm like, you know, I support your business

[00:42:06] I feel like if if yeah, you know what I support your business

[00:42:09] I've made a couple I made some flyers for you. So, you know, you know, I support lies with you, bro

[00:42:14] When you go pull back into me nigga

[00:42:16] Wow

[00:42:17] So I get nobody asked right if I'm being real if I'm going to a squirrel's event

[00:42:21] I'm looking for squirrels to come get me at the door. So I'm not paying for a ticket

[00:42:25] And I'm barely that's not support and I'm barely support

[00:42:28] And I'm barely spending money in the spot because I just so I ordered a fly from the other day. I was like

[00:42:32] I got $15 off dying. I gave him a discount

[00:42:37] But nonetheless

[00:42:39] I'm

[00:42:40] Squirrels, I would go anywhere, but I'm in the state that I'm at

[00:42:43] I'm not getting up and going out. I just just where I'm at right now

[00:42:46] You're my community. I can't I can't explain you just to get up and go out for me

[00:42:50] I should have communicated that with you

[00:42:51] But I can't I can't expect you to repost my flyer because I know you can't get up and go out now

[00:42:55] But you're my community, right? Hold me accountable and I'll do better if that's what you need

[00:42:58] Yeah, they're posting them. Yeah, I'm gonna say I'm gonna say my flyer for friday because I know you got a party saturday

[00:43:02] Squirrels made me a flyer for one day

[00:43:04] Nigga, I'm not posting even

[00:43:06] Nigga's like I ain't supporting you

[00:43:08] Nah, you know, but I'll do that

[00:43:10] But I would I would have showed on purpose right the woman don't owe you

[00:43:14] Not woman in this sense, but I just also wanted to let you know that

[00:43:16] What if your friends don't owe you? That's what I mean. Your friends don't owe you shit

[00:43:21] Nobody, no one knows this shit. Let's just make a zoni shit. Why don't you say a nigga's all you he owe me $15

[00:43:28] But I got you. You say niggas always support to your friend

[00:43:30] You know what I said, I'm 65 35

[00:43:33] I I can I can see

[00:43:35] Are you gonna be held accountable and give that same support back to your friends to each and every one of them

[00:43:40] Do you think you you are uh?

[00:43:43] As supportive in everybody's community

[00:43:47] That you're a part of

[00:43:48] No, I can be better

[00:43:51] I can be better. So what makes you want that? I don't think any of my friends. So where do you think you lack?

[00:43:55] I don't think any of my friends

[00:43:58] I can say that I've never supported them, you know saying like I feel like I have equity in that

[00:44:04] Like I have equity and being a supportive person of

[00:44:07] my friends and my circle

[00:44:09] Like the stats the the history is there, you know, I'm saying I've supported everybody and not only in their creative endeavor

[00:44:16] But just just because like you know I'm saying so

[00:44:19] Wherever I lack I would love for the same people who I consider my friends and failure be like, yo

[00:44:23] This is where I need you at or this is or have the conversation and say yo can you are you are you capable of?

[00:44:30] And talk about it. I don't think friendship

[00:44:32] That's the best part about friendship is being able to have transparent conversations with each other and let people know

[00:44:37] Where they could be better at, you know, so if necessary

[00:44:41] Well, I feel like with this conversation. I feel like there's many different ways everybody thinks of support in different ways

[00:44:48] so

[00:44:50] like I said support yourself first and

[00:44:53] Communicate with your community brokers like I wouldn't know how to support you sometimes

[00:44:56] Somebody doesn't know how to support you sometimes everybody like support different ways

[00:44:59] facts

[00:45:00] And I just want to let y'all know

[00:45:02] That if we never part again y'all niggas is still my friends

[00:45:06] I don't y'all don't have to

[00:45:08] I late I late thought we weren't gonna be friends again

[00:45:11] That's different. That's different. You wasn't in it. You wasn't in New York

[00:45:14] Yeah

[00:45:17] I feel like I feel like when even when I was out of town niggas screws would call me

[00:45:20] Me and co joe be texted me me and quany wasn't that cool yet, but

[00:45:23] We still be talking

[00:45:26] I've never been to Atlanta. Can y'all guys take me?

[00:45:28] Yo

[00:45:30] We went out for we went out for drinks the other night and you y'all all talking about Atlanta in detail

[00:45:36] And I'm over here like

[00:45:39] We're we went out a row

[00:45:42] Naming locations and spots and I'm just like Atlanta's a good time. I gotta get me back to Atlanta

[00:45:47] Don't don't test it. Don't don't throw me at a good time

[00:45:50] Shout out to Atlanta and everybody else over there. Yep

[00:45:54] Yo Dom Peezy Donna camera guy

[00:45:56] You can follow me at stay focused l.a. Or instagram at twitter

[00:45:59] Don't forget to like comment and subscribe all things. What's a good guy coming out every Monday at 8am or what's a good guy dot com

[00:46:05] Um follow squirrels facts at squirrels as an underscore. Yeah

[00:46:10] Thank you, bro for sports. I know some really bad

[00:46:12] Yo underscore god game you already know which which which um

[00:46:16] Instagram do you want

[00:46:18] Way easy in it

[00:46:21] You gotta tell me a burner for photography page, too

[00:46:25] Sunday sunday new york get all your clothes there

[00:46:28] You know, I'd see if I got my shirt on there. I don't got my shirt on that much and that's it folks

[00:46:34] Until next time till next time. Thank you go Joe. God is good, baby